EMASTERBATCHES.COM prides being India’s First and Only Online Store for Masterbatches. The pioneering initiative has been made by Prayag Polytech Pvt Ltd, a leader in plastic masterbatches industry in India and abroad for over 19 Years now. Our aim is to revolutionise the way in which the masterbatches are being offered to the end customer, thus bringing in a paradigm shift in customer's buying experience.
While serving the plastic industry, over the years we have communicated with various stakeholders in the masterbatch industry and understood the numerous issues being faced by the customers while making an order for masterbatches. Some of the most visible need gaps identified were such as limited range, limited availability, tedious ordering process, limited customer support, non uniform pricing, inefficient deliveries etc.
In line with our continuous effort to offer the best services to our customers, we wanted to find a solution to such need gaps and identified E-commerce as the right platform to the same. Thus came the idea of launching India's ( And probably world's as well) first Online Store for Masterbatches i.e. WWW.EMASTERBATCHES.COM where E in line with our motto stands for making processes EASY.
Thus, some of the ways that we are trying to make the buying easy for our customers at emasterbatches.com Include:
Order at www.emasterbatches.com and we will ensure that it goes through EASY...
The website Name: emasterbatches.com
The name of the website has been carefully chosen to keep it simple, easy to remember and relevant to the category of the product and business type. Letter ‘E’ in Emasterbatches stands to serve dual purpose a) self-communicate the E-Commerce nature of the business b) Stand for the word EASY, which is the motto of our website. We stand to make the Masterbatch buying experience EASY for our customers. …buying made easy
The logo of EMASTERBATCHES.COM has been designed keeping in mind the mix nature of the business i.e. Masterbatches being a technical raw material, has been kept very simple and in plain black while Ecommerce being young and fun, so ‘e’ has been kept in small letter and made colourful.
The stretched shape of ehas been made to resemble the shape of a cart, which has become a quintessential symbol for Ecommerce these days. The small black curve at the top and two circles at the bottom represent the handle and the wheels respectively, further adding to the feel of the cart.
The multicolour for E is a) to give a young feel b) represent the association with business of colours c) to represent the large range that we offer. The predominant colour among the various colours has been kept as RED to highlight the nature of the business as predominantly being Retail.
The pelleted structure of E is to give a feel of E being filled with various colour masterbatch pellets. Also, to show the multiple Easy that E here stands for i.e. Easy Range, Easy Availability, Easy Delivery, Easy Payment, Easy Ordering, Easy Support, Easy Pricing etc.